Over the past several years, we have successfully developed and implemented a comprehensive approach to Internet-based surveys for several of our clients. Over five thousand respondents have submitted more than a million data points, all of which have been transformed into powerful and highly-beneficial observations and strategic recommendations for our clients.

Our surveys have been created and utilized for achieving a number of results:

Evaluating existing strategic plans:

• Is the plan still applicable?
• Has the plan been effective?
• What changes need to be addressed in a revised plan?

Gathering insights, ideas and perspectives from constituents:

• How well are they being served?
• What changes would they like to see happen in the future?
• What new ideas and suggestions do they have?

To gain greater understanding as to the strengths or weaknesses of:

• An entity’s brand and market position
• The effectiveness of specific marketing, branding, communications, advertising and/or public relations strategies and initiatives
• New services or products

The potential to utilize this tool for any number of uses is virtually unlimited. Other applications could entail:

• Consumer research
• Satellite/branch feedback
• Feasibility of expansion
• Attitudes and insights about specific issues

Utilizing the reach of the Internet is a cost-effective means for communicating with very specific or very broad audiences.

ISG will work with you to customize a survey program that bests serves your needs and fulfills your objectives.