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Recommended Readings

Books:
 
Good Value
Reflections on Money, Morality, and an Uncertain World
Stephen Green (Chairman of HSBC)
Growing Pains
How to Make the Transition from an Entrepreneurship to a Professionally Managed Firm
Eric G. Flamholtz
22 Immutable Laws of Branding
How to Build a Product or Service into a World-Class Brand
Al and Laura Ries
Differentiate or Die
Survival in Our Era of Killer Competition
Jack Trout
The Attention Economy
Understanding the New Currency of Business
Thomas H. Davenport and John C. Beck
The Lexus and the Olive Tree
Understanding Globalization
Thomas L. Friedman


Timeless Articles:
 
Why Companies Fail
FORTUNE
November 14, 1994
Why Companies Fail
10 Fatal Mistakes (and how to avoid them)
FORTUNE
May 27, 2002
What's Wrong With Strategy?
Harvard Business Review
November-December 1997
Executive Women and the Myth of Having It All
Harvard Business Review
April 2002
Plan of Attack
Inc. (The Magazine for Growing Companies)
January 1996